Electric fires are almost indistinguishable from real ones. You create a cosy atmosphere in your home and enjoy the nice warmth. They are also easy to use, durable, safe and fit into any home; all you need is a power socket. So what are all these advantages over other types of fireplaces and what do you pay attention to when buying them?

We answer the following questions for you:

  1. What is an electric fire?
  2. What are the advantages of an electric fire?
  3. Does an electric fire have any disadvantages?
  4. What do you look for when buying an electric fire?

Wondering what the flames of an electric fire look like in real life? Make an appointment at a dealer near you to view the collection.

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1. What is an electric fire?

The name says it all, the electric fire works solely on electricity. You put the plug in the socket and at the push of a button your fire burns. You don't need wood and no smoke is released.

These fires are on the rise. This is due to their low impact on the environment. Is your home not connected to the gas network and/or you don't have a chimney? Then an electric fire is the ideal solution. A beautiful alternative and a sustainable choice.

2. What are the advantages of an electric fire?

1. Fits any room in any house
Because you do not need to consider a flue to the outside, the possibilities are endless. Would you like extra atmosphere or warmth in the kitchen or bathroom, for example? No problem at all! You can also easily build in the fire creatively without the need for (expensive) fire-resistant materials.

2. Ready for the future
Electricity has the future. The availability of gas is decreasing and the rules for burning wood are stricter, while the possibilities of electricity are increasing. With an electric stove, you are prepared for this.

3. Economical in consumption
Because you only use electricity, an electric fire is energy-efficient. The heat you generate stays in the room and is not lost. The consumption costs of a wood or gas stove are higher than those of an electric fire.

4. Almost indistinguishable from the real thing
DRU electric fires are almost indistinguishable from the real thing. This is because we use the latest projection techniques, making flames more realistic than ever. We mimic the chaotic flickering of a flame picture almost perfectly so you won't recognise a pattern.

5. Easy to install
The installation of an electric fire is very simple: you just plug it in and it is ready to use. We usually place the electric fire (just like a gas fire) in a surround. This does not make the installation itself much more difficult, but placing a surround is often skilled work.

6. Safe in use
Because there is no real fire, electric fires are a lot safer. The fire is therefore ideal in places where there are small children.

7. Easy to use
Flames and heat are instantly available with just a push of a button. The DRU Virtuo offers a handy remote control so you can regulate both the heating and the 'flame' effects from the comfort of your armchair. In addition, you set the heat the fire should give off very precisely, which is much more difficult with a wood fire.

8. Low-maintenance
The electric fire requires virtually no maintenance. You only replace parts periodically.

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3. Are there any disadvantages to an electric fire?

Not everyone associates electric fires with real fire... And let that be the main purpose of buying a fire: creating a beautiful fire that adds warmth and atmosphere to a room. Our electric fires were developed with this in mind.

So do we still talk about disadvantages of an electric fire? We prefer to talk about differences:

1. No real flames
Although the flame picture is almost indistinguishable from the real thing, you won't find any 'real' flames in an electric stove. Nevertheless, our technology has made it possible to give the fire a realistic look and experience.

2. No authentic smell
Wood in particular gives off a characteristic smell that many people find pleasant. An electricity-powered fire is odourless, which incidentally can also be an advantage!

3. Works on electricity
Are you without electricity? Then you're also without heat and cosy flames. In that case, you can still temporarily switch to tea lights.

View our electric fires

4. What should you pay attention to when buying an electric fire?

The choice of models, brands and technologies is vast. The biggest difference is in the flame technology, which ultimately affects the price. We would like to give you some tips so you know what to look out for when buying an electric fire.

Keep the following points in mind:

1. Choose a fire that suits your taste, preference and use
The electric fire obviously does not have real flames, but the technology used is based on them. Yet each fire has a different flame effect, because almost every brand uses a different technique. For example, one uses a technique with lighting and water mist, while another uses a technique based on a projection method.
Discover the technique of the DRU fires that provide a lifelike flame picture

2. Pay attention to the sound
Electric fires make noise. Whereas one person finds it soothing, another finds it annoying. The level of noise differs per brand. Good to consider when buying.

3. Determine your budget
There are huge price differences between electric fires, and for good reason. You can actually say: the more real the fire (and thus the better the technology), the more expensive the fire. In addition, of course, it depends on the size of the stove.

4. Do you want warmth in addition to ambience?
By itself, an electric fire has little heat output. Is this desirable? Then check whether your stove offers this option. With the DRU electric fires you can easily switch a heat element on and off.

Visit a dealer

Can't wait to choose a fire for your home? Visit a DRU dealer for inspiration, advice and the purchase of a fire or stove!

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